Arrington in his recent post has compared Facebook with Amazon to dish out a compelling argument to rev up the hopes of Facebook investors. For all his fame and insights on technology and entrepreneurship, this one simply turns out be a rhetoric. The article that he has written is available here:
So astounding was the fact Arrington found it convenient to compare two companies on numbers which have significantly different business models. If this comparison is justified according to Arrington, then let's embark on a comparison of Facebook with Google just with regard to numbers. Arrington says that Facebook would fetch about $1.5 billion in operating income on revenues of $3 billion. Compare this with Google's $10 billion operating income on a revenue base of $30 billion for the last year. As far as numbers are concerned, Google is at least 7 times bigger than Facebook if we take operating income as the criteria. Google is valued at $188 billion in the market. That means a fair valuation for Facebook should be 188/7 = $26 billion. To justify $70 billion valuation Facebook would have to show 3x of their operating income. This is according to Arrington's method of valuing companies in the present context.
Arrington also mentions in the passing that "big growth years" for Facebook. I simply do not understand what he means by this. But here are the possibilities:
1) Growth in terms of customers
According to
Facebook, total number active users of the site is over 800 million. I would say that Facebook has pretty much reached saturation point. Given the political conditions in China, Facebook will find it absolutely difficult to penetrate that market. It would be utterly foolish to have an optimistic view point on Chinese market. As far as India is concerned, even if there were 100s of millions of users, I can bet that Facebook would not make any meaningful money out of the indian outfit. We tend to think hundred times before spending a penny. If you are hoping that we would buy some online crap from Zynga, just forget it. It is just not going to happen. Africa is yet to attain enlightenment economically.
From where Facebook is now, to register 100% growth, Facebook have start providing accounts for may be animals or other species, or will have to convince Americans to have more babies but then they will have to wait for quite a long time.
2) Growth in terms of revenues
Except for Facebook's flagship social networking product, rest of its efforts haven't paid off at all. If Facebook derives something like $500 million from Zynga alone, then that is really a cause of worry. Just like men spend time on pornography, women spend time on Zynga. Nothing more nothing less. Zynga is addictive, useless and stupid. Games for women was not a chartered territory and Zynga's founders were smart enough to capitalize on that. As far as I am concerned, Zynga simply has the first mover advantage. There are already signs that users are spending lesser time in Zynga. As to the ads business, it is still not very clear if Facebook's ad network is better. AdWords came out with flying colors only because it was significantly better than Omniture in terms of ROI for advertisers. For Facebook to eat into Google's lunch, it would have to provide a significantly better ROI for advertisers. Any prudent investor would think twice before betting that Facebook can beat Google in the advertising game.
All that hype about Facebook's impressive growth of revenues is nothing but that - hype.
My arguments (a year before) on why Facebook can't get any revenue from most of its efforts still holds true.
For Facebook to really show promising growth in terms of revenues, they have to do something remarkable and also do it remarkably good. Something remarkable like getting into digital delivery business in which they can really dominate. Or perhaps, e-commerce recommendations. All these would take time and cost a lot of money.
Amazon
Amazon is real company dealing with real people spending real money for exchange of real value. There is absolutely no comparison.
Perhaps, Arrington excused himself to be stupid this once!
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